This course assignment will be to develop a BRAND (name and logo), product packaging, poster and social media posts.

A new candy-coated chocolate confectionary is being introduced to the market, and I was tasked to communicate it visually. The client explained the product like this: “It’s like Smarties, but for teens.” The candy is made from ethically sourced cocoa and is described as ‘chocolate bites, coated with a sugary shell’. The product will be distributed in Europe and is aimed specifically at the Gen Z generation.

This informational design will be displayed on their website, social media posts and printed posters that will be placed where high school pupils and university students convene (typically around public transport places). The client’s goal is to make the brand fun and friendly but not too childish (as this product is for teenagers and students). The brand should not seem too serious or grown-up, even though the way they produce their product is quite a serious subject they should rightly be proud of.

Their list of needs is as follows:

• Name for the product
• Letter- or wordmark logo with the new name
• Visual style guide
• Packaging
• Poster
• So.me posts communicating (1080 x 1080 pixels)