FACE TREATMENT OIL

Concept & Campaign | Product Photography

Face Treatment Oil

A client commissions us to photograph their product creatively and visually captivatingly. To the visually stimulated audience, words are obsolete. The photographs should do the talking. This campaign will run across different social media platforms and be used on their website, in selected quality magazines, posters and billboards.

It’s therefore vital that we consider the composition to ensure the photography can be used in landscape orientation (for websites, banners, billboards, etc.), portrait orientation (for magazines, posters, etc.) and square (for social media posts).

Client expects their products have a story that is truly creative and visually appealing while still making the product stand out. So I plan to use Still Life Style in product photography this time, combined with Double and Multiple Exposures technique.

Target Market

The potential customer market for this advertising campaign is mainly WOMEN but regardless of gender, the age limit is 12 years or older. This is a skin care product line extracted entirely from natural herbs so it is completely harmless for even very young skin. This is a skin care serum line exclusively for clients in Europe, it has the effect of moisturizing very dry skin in the cold, dry weather of Europe.

This product is inherently close to nature, so shooting outdoors with natural light, on a cloudy day, is the perfect choice. This is a great condition to take photos close to nature, following the right subject, with light that is not too harsh.

Portrait orientation (magazines, posters, etc.)

Landscape orientation (websites, banners, billboards, …)

Square orientation (social media posts)