FRA GÅRD

FRA GÅRD (Strategic Design 1 – Noroff)

Logo re-design for Fra Gård Farm Shop, owned by grandmother and grandson in Svolvær. The shop sells fresh produce from the area, freshly baked goods, and some local artists’ handiwork. They want their farm shop to expand and develop in the direction of modernization, to be known more by worldwide tourists through social networks and online media marketing, instead of the traditional passive marketing method that just serving tourists come to visit at the farm shop in Svolvær.

I mainly focus on modern design concept, simple is the best, since potential clients are mostly young people around the world who have the huge passion about love-art-nature-travel. That’s why the logo has the heart form and has own rule that always stays on the left side where the heart actually is (the clients’ side) when it places on the square format. Meaning client-centric. Inside the heart is the figure of a bee also in with heart-form. Bees are often considered guardians of the natural world, eternally linked with love, wisdom and romance.

Technology
Adobe Illustrator

Timeline
02 weeks

Roller
Designer

Date Completed
09 December 2022